This Privacy Policy contains essential information about how your personal data will be used. It is vital that you read it very carefully, as the policy has been created to provide information to those who take part, or are considering taking part, in our online communities and surveys. Please note that, by using the Good Sense Community, you are consenting to have your personal data transferred to and processed in the United Kingdom in accordance with this Privacy Policy.
The Good Sense Community is managed by QuMind, a research agency based in the UK. You can find out more about QuMind at www.qumind.co.uk.
QuMind will not pass any of your details on to third parties unless you provide clear instructions to do so, in compliance with the Data Protection Act 2018 and as a member of the Market Research Society. Any information that you provide will be treated in the strictest of confidence, and will not be used to sell or market products to you.
When you register for the Good Sense Community, your personal information is collected by QuMind. We will only share aggregated findings of our research with our clients, meaning answers are provided as counts and percentages. This information does not include names, addresses or telephone numbers, and so does not identify you individually. The aggregated findings will only be used with our client (Good Sense Research) and will not be shared with any other company under any circumstances.
Only QuMind has access to personal details of the individual, and these are held solely so that we may contact those who have signed up for research. No information that can identify you as an individual is given to Good Sense Research without having received your prior written consent to do so. These details will not be used as a way of selling or marketing.
QuMind will hold only the details that we need for you at that time. This generally includes your name, email address, some demographic information like gender and basic account information like what payment type you are on. We will only ask for information such as a postal address when it is necessary to send you something as part of our research, or if you have won a prize or have an incentive to claim.
Your personal information is primarily used to assess whether you are eligible to join a community. It is processed in the United Kingdom on our secure servers.
Please note that we may also use personal information for purposes including: administration; auditing, research and analysis to operate and improve our technologies and services; customising this website and its content to your particular preferences; fraud prevention and detection and security vetting; identifying you and any accounts you hold with us; notifying you of any changes to this website or our services which may affect you; and statistical analysis.
Access to your personal information is highly restricted. It will be made available only to our employees and agents and only when it is necessary to improve, develop or operate our research services. These employees and agents must abide by the strictest confidentiality obligations. Should these obligations fail to be met, employees and agents will face disciplinary action that may include termination and criminal prosecution.
Our online resources are protected with the latest in technical and organisational safeguarding measures so that your personal data is kept as secure as possible. Your membership access is uniquely username and password protected and your personal data is stored on secure servers. QuMind agents and employees may only access data using authorised usernames and passwords.
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.
We will use all reasonable efforts to ensure the protection of your personal data. However, you acknowledge that the use of the internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data which is transferred from you or to you via the internet.
If you would like to change or delete personal information you have submitted in a QuMind survey, you can email us at enquiries@goodsense-research.com.
Cookies are small pieces of information that identify browsers during website use. We are required by EU legislation to let you know about the cookies we use in the Good Sense Community, which are short-term ‘session’ cookies. They may be used to store items such as identifiers and user preferences, which is exactly why we use them here on the Good Sense Community. Most websites use cookies as common practice, and the Good Sense Community may set cookies for your web browser as you visit and use the website.
Cookies are an essential part of the Good Sense Community. As such, we cannot offer a complete opt-out from using cookies. The preference settings on your browser will allow you to block all cookies being placed on your device; however, as many sites rely on cookies to fully function, this could cause you problems when using other websites.
If you have any further queries regarding the management of the community of the use of personal data, please contact us through any of the channels listed below.
Security and Storage of Information Collected
QuMind are committed to maintaining the security of the data we collect and has appropriate security measures in place to protect against loss, misuse or alteration of such information. Employees or agents of QuMind can only access data by use of authorised user name, passwords and two-step verification.
QuMind will only hold your personally identifiable member data as long as you are a member of the Good Sense Community. If you decide to withdraw your consent to participating in the community, your personally identifiable member data will be deleted immediately. We review the community every 6 months and remove non-active members, we will contact you beforehand to make you aware of any inactivity on your account. Any member data we hold thereafter will be in aggregate format for research purposes ONLY to allow for tracking long term trends in consumer behaviour. That is, no names, addresses or telephone numbers are attached to any answers, but instead answers are provided as counts and percentages.
All our online resources are appropriately secured with firewall, packet filtering, port blocking software and updated with the latest security patches. Our servers are based in the UK meaning your personal data will never leave the UK.
Where required we offer SSL (secure sockets layer) (indicated by https:// in the address bar) secured web services to offer encrypted web traffic and authentication by Thawte.
Remote administration and data retrieval (e.g. databases) is achieved through encrypted communication with the remote computers and means all traffic including passwords and user information is indiscernible if intercepted on the way.
QuMind follows the requirements of the following laws and codes:
Data Protection Act 2018 (Registration:Z461462X)
General Data Protection Regulation (GDPR)
Market Research Society (MRS) Code of Conduct
ESOMAR (European Society for Opinion and Marketing Research)
International Code of Marketing and Social Research Practice
If you would like to change or deactivate personal information you have submitted in a QuMind survey, you can email us at enquiries@goodsense-research.com.
Changes to this Privacy Policy:
From time to time we may need to update the QuMind Privacy Policy. This Privacy Policy was last amended on 24th April, 2018. Sale of QuMind or other related organisations: Please note that if QuMind or any of its lines of business is sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, the relevant customer information database could be transferred as part of that transaction and your information accessed by such successor or purchaser.
Contact details
QuMind can be contacted directly at:
Email: hello@qumind.co.uk
QuMind’s appointed Data Protection officer:
Mark Ursell
Email: mark.ursell@qumind.co.uk
Registered in England No: 3853602
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